video
news10: on your tv - tv news image campaign
this is news10's latest image campaign, inspired by an iPhone app spot from a larger market. the original idea worked well as a :15, but we needed longer versions, so figured out a couple of variations to extend the message and drive home everything that news10 offers. in one version, our anchor tags the spot for a personalized statement. in this version, a tv plays engaging news video with voice over to emphasize show times.
special reports - topical news promos
this pair of spots reflects the ability to work closely with news reporters to develop topical spots promoting special reports that draw extra attention during ratings periods. consistency and maintenance of branding are important while giving each story it's own flavor.
newspaper girl- connecting with the audience
these spots make a direct strike at newspapers, who charge for physical news delivery and many are charging for web delivery. the concept was borrowed from another market with a few modifications. the first spot was such a hit with corporate management, that it was used as a motivational element at a corporate conference.
news10: wcf bring it on - getting attention
anchor trish hosts a cooking segment every week that highlights the specialties of local chefs. this spot uses beat driven music combined with lots of motion and color to stand out from the standard local fare, while countering the playful action with trish's classy style.
news10: real people - connecting to anchors on a personal level
during recent years, i've been creating spots for ktvl news10, a local cbs affiliate. following are a series of promotional concepts aimed at boosting ratings for our news. this spot was one of the first - playing off of the perky rapport between our two early morning anchors, Trish & Lindsey.
news10: first online - animation to illustrate a point
one of the options our news department has chosen is to post stories online as soon as possible, instead of waiting until after they air in a newscast. this helps drive traffic to the website, which has become a decent revenue generator. this spot makes the point using simple illustrations animated in after effects.
news10: weatherfirst - strong branding in a classic image spot
weatherfirst has been a well branded concept used by new10 for years. a brief weather report is given at the top of the newscast because that's why most viewers watch. this spot combines that concept with the first online concept using a more traditional tv promo approach.
asante - thoroughly developed concept with a strong emotional hook
this is one from a series of four spots for the Asante Health System that technator was the offline editor for, making major editing decisions in tandem with a creative director. the spot was finished at a post production facility in Seattle.